http://www.eurajunius.org/marketing-for-dummies Fri, 02 Apr 2010 22:06:36 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.eurajunius.org/marketing-for-dummies/comment-page-1#comment-90 T. N. HUONG Tue, 09 Mar 2010 16:23:05 +0000 http://eurajunius.org/marketing-for-dummies#comment-90 The book, like others "for Dummies" series, is interesting, but just suitable for Small and Home business. In my case, working at a global group, this book is not enough. <br />Anyway, I enjoy reading it! Rating: 3 / 5 The book, like others “for Dummies” series, is interesting, but just suitable for Small and Home business. In my case, working at a global group, this book is not enough.

Anyway, I enjoy reading it!
Rating: 3 / 5

]]> http://www.eurajunius.org/marketing-for-dummies/comment-page-1#comment-89 Carlos Tue, 09 Mar 2010 13:25:30 +0000 http://eurajunius.org/marketing-for-dummies#comment-89 I really recommend this book, I couldn't put it down. If you are a small business owner and looking for a way to get out there. This book will definetly help you out. Rating: 5 / 5 I really recommend this book, I couldn’t put it down. If you are a small business owner and looking for a way to get out there. This book will definetly help you out.
Rating: 5 / 5

]]> http://www.eurajunius.org/marketing-for-dummies/comment-page-1#comment-88 LEON L CZIKOWSKY Tue, 09 Mar 2010 13:15:25 +0000 http://eurajunius.org/marketing-for-dummies#comment-88 Alexander Hiam encourages organization leaders to look at future possibilities of achievement rather than concentrating on the current status of organizations. The way to achieve these goals is to discover what the customers of the organization desire and then discover the means to communicate that the organization offers what the customers desire. Communication can appeal both to the rational decision making and the more irrational emotional decision making. He advises that one generally should choose to appeal to either the logic or to the emotions of consumers and that appealing to both weakens the appeal. When planning these communications, leaders should have contingency plans and be flexible to change these plans should problems arise concerning the communications. Rating: 5 / 5 Alexander Hiam encourages organization leaders to look at future possibilities of achievement rather than concentrating on the current status of organizations. The way to achieve these goals is to discover what the customers of the organization desire and then discover the means to communicate that the organization offers what the customers desire. Communication can appeal both to the rational decision making and the more irrational emotional decision making. He advises that one generally should choose to appeal to either the logic or to the emotions of consumers and that appealing to both weakens the appeal. When planning these communications, leaders should have contingency plans and be flexible to change these plans should problems arise concerning the communications.
Rating: 5 / 5

]]> http://www.eurajunius.org/marketing-for-dummies/comment-page-1#comment-87 Gman Tue, 09 Mar 2010 12:19:19 +0000 http://eurajunius.org/marketing-for-dummies#comment-87 As a new sales recruit, have used this book as my basis for all my marketing projects ,plans, and strategies...just Brilliant!!! Rating: 5 / 5 As a new sales recruit, have used this book as my basis for all my marketing projects ,plans, and strategies…just Brilliant!!!
Rating: 5 / 5

]]> http://www.eurajunius.org/marketing-for-dummies/comment-page-1#comment-86 Girl Interrupted Tue, 09 Mar 2010 10:36:25 +0000 http://eurajunius.org/marketing-for-dummies#comment-86 i am a third year marketing student and found this book to be of great help. There came a time when i had to write a detailed marketing structure report, all i have to say is that i ACED it! Rating: 5 / 5 i am a third year marketing student and found this book to be of great help. There came a time when i had to write a detailed marketing structure report, all i have to say is that i ACED it!
Rating: 5 / 5

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