Marketing: The Core

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Product Description
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anyth… More >>

Marketing: The Core

5 comments

  1. Z. Hu says:

    The seller said that book condition is good, but after got the book found the book was weted and many papges are sticked together and many sentences can not be recognized. Not acceptable.
    Rating: 1 / 5

  2. Mi says:

    I was very happy with the service provided by this seller. The product arrived on time and was exactly as described.
    Rating: 4 / 5

  3. The book was in much worse condition than i was led to believe. Luckily for me it was not an expensive book.
    Rating: 2 / 5

  4. J. Simonelli says:

    I passed the class, so i guess its got the content needed for the class for Business marketing Managment. The topics where good and the examples does make you think outside the box, so its nice…
    Rating: 4 / 5

  5. the book was in great condition and it was shipped on time which means alot when you are taking college courses.
    Rating: 5 / 5