Product Description
The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing” — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doin… More >>
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
The suggestion that the old is out and the new, permission marketing, is in has been so thoroughly disproved by actual experience that it’s reasonable to ask, just why does anyone believe there is anything behind that screen that a little tiny man pretending to be the Wizard?
A few marketers tried to implement these ideas and found they had offended far more people than traditional advertisers ever had. For that reason, this books ranks with books touting Day Trading as the route to riches. No, never: nonsense.
I couldn’t even bear to offer this to a used bookstore. Instead, we used it as kindling for a fire. Expensive, but the result was good, and perhaps better than a PrestoLog.
Rating: 1 / 5
I “stumbled” in to Search Engine Marketing and now “do it” for a living with car dealerships in the San Francisco Bay Area.
This book, in it’s first few pages, helped me. NO I don’t know the author
David Saunders, Concord, CA
Rating: 5 / 5
absolutely fantastic book … Godin makes the new concept of permission marketing very interesting and gives excellent examples to illustrate all of his ideas moreover it is convincing.
Rating: 5 / 5
I have not read this book yet, and I probably won’t because I don’t have “permission” to print this file. I’m stunned that I’m not allowed to print this! I would never have bought it knowing that I couldn’t print it. I’ve printed every e-book and pdf manual that I’ve ever bought because it’s so much easier to read. I would never go sit at my computer to read a couple hundred pages of anything. I’m very angry.
Rating: 1 / 5
Could have been reduced by half and been just as effective. A simple read. Decent for drilling home the point of permission marketing. This book is best for jump starting your brain in the right direction. More educated readers will be a tad bored. Still a worthwhile read for what it is though.
Rating: 3 / 5